eFresh Agribusiness Solutions is a ‘One Stop Shop’ for the growing needs of farmers. We offer customized solutions through a blend of traditional and modern technology interventions. Our goal is to enhance the value of the farm produce and quality of life of the farmer by providing quality input products, credit linkages,machinery and tools, market linkages & enable global certification.
eFresh is supported by the National Bank for Agricultural and Rural Development (NABARD) , National Horticulture Mission, Govt of India and International Crop Research Institute for Semi Arid Tropics (ICRISAT).
eFresh FDC online platform is a direct to consumer e-commerce portal offering quality farm inputs and other products to farmers through direct procurement from companies and major dealers.
FDC’s help farmers in the following areas:
- Sale of agri inputs products
- Agri information data services
- Model farms with good agricultural practices
- Farm machinery hiring services
- Soil testing
- Launchpad for Innovations
- Market linkages – farm to market
- Technology driven advisory services and skill development.
Mr. Srihari Kotela, Chairman & MD, has earlier promoted Foodcert India Private Ltd with collaboration with Foodcert Bv, Netherlands. Foodcert introduced various Food Safety Certifications in India in the entire agri supply chain (Farm to Fork) viz., GlobalGAP and Organic certification (on farm production), HACCP & ISO 22000 (Food Processors & Transporters), BRC(Food processors and packagers) Ayush & Medicinal Plants Certification (Ayush products and medicinal plants cultivation). Introduced India specific good agricultural practices for the small and marginal farmers for the first time in India, which is accredited by National Accreditation Board under international Standard ISO 17065. More than 10,000 farmers were covered in India under food safety certification.
The Board of directors and the Chairman are assisted by an experienced advisory board –
Mr. Joost W VAN Odijk, is an Entrepreneur and Technology Consultant based out of Netherlands
Mr. Calvin Yi, President & CEO Wevio Global Inc., South Korea
Mr. M. Gopala Krishna, Former IAS, Chairman of Confederation of the Kisan Organizations
Mr. N. V. Ramana, Former Group CEO, BASIX
Mr. M. Srinivasa Rao, Former CEO of Cerelas Systems Initiative for South Asia – IRRI
Mr PVA. Rama Rao, Former Managing Director of NABARD.